Freelance Writer · Creative Strategist · Brand Voice Specialist
Jax Dara is a freelance writer whose work explores the strange intersections of culture, wellness, and branding. Brooklyn/Venice. With a background in advertising and a knack for decoding human behavior, Jax brings curiosity and bite to stories about boutique fitness cults, nostalgic cravings, and why every brand suddenly wants to sound like your therapist.
Articles
The design is clean. The language is vague. The vibe is slightly terrifying.
Soft colors, sans-serifs, and the illusion of emotional safety.
When self-care becomes self-surveillance, and your routine becomes your identity.
Cool fonts, casual tone, and a meticulously planned content calendar.
Minimal decor, maximal tension, and absolutely no bread.
One’s chasing a PR. The other’s outrunning a feeling.
They validate your feelings, then forget to ship your order.
Five days in and I was scheduling my emotions and craving a casserole.
jaxdara213@gmail.com :: 561.510.0199