The design is clean. The language is vague. The vibe is slightly terrifying.

Calm is the new status symbol. Stillness is the power move.

Soft colors, sans-serifs, and the illusion of emotional safety.

When self-care becomes self-surveillance, and your routine becomes your identity.

Cool fonts, casual tone, and a meticulously planned content calendar.

Minimal decor, maximal tension, and absolutely no bread.

One’s chasing a PR. The other’s outrunning a feeling.

They validate your feelings, then forget to ship your order.

Five days in and I was scheduling my emotions and craving a casserole.